United Finance Wins ‘Top Omani Brand’ Award in Finance Category
United Finance Company proudly announces its recent achievement of winning the prestigious “Top Omani Brand” award in the Finance Category at the Alam Al-Iktisaad Top Omani Brand Awards, held at the Sheraton Hotel on 29th April.
The gala event, hosted by His Excellency Shaikh Salim Bin Mustahail Al Mashani and presented by leading Omani business magazine Alam Al-Iktisaad, recognized United Finance following comprehensive market research evaluating key performance indicators from the fiscal year 2023.
Recognition for Financial Performance and Innovation
This distinguished recognition highlights United Finance’s continued dedication to excellence, innovation, and customer-centricity within the financial services sector.
Central to the award selection process was the company’s strong financial performance in 2023, where United Finance recorded a net profit of RO 1.79 million, representing an 11.7% increase from the previous year.
The company also achieved a significant increase in operating profits, which rose to RO 3.2 million in 2023, reflecting a growth of 23.3% compared to the previous year. In addition, finance income increased by 14.7%, reaching RO 8.8 million.
Strategic Investments for Future Growth
As part of its strategic initiatives, United Finance continues to invest significantly in Information Technology, Disaster Recovery, and Business Continuity Planning capabilities. These investments are aimed at proactively addressing future challenges while driving innovation and enhancing service delivery.
“At United Finance, we remain steadfast in leveraging technology and enhancing preparedness to fulfill our mission of simplifying lives and empowering our clients to achieve more. This award is a tribute to our dedicated team whose expertise and commitment have established UFC as a leader in the finance industry. Our success is built on a foundation of collective hard work and a relentless pursuit of excellence.”
Nasser Al Rashdi - CEO, United Finance Company SAOG
Celebrating Industry Excellence
Held under the patronage of Chief Guest His Highness Sayyid Mohammed bin Thuwaini Al Said, the event brought together business leaders and professionals from the marketing and communications industry.
The annual Top Omani Brand Awards ceremony recognizes outstanding performers across various sectors including banking, finance, insurance, luxury, automotive, manufacturing, investments, real estate, e-commerce, retail, technology, and sustainability.
Mr. Nasser Al Rashdi with the winning United Finance Company (UFC) team at the Alam Al-Iktisaad Top Omani Brand Awards.

29 April 2024News
United Finance Company Awarded “Top Omani Brand” in Finance category by Alam Al-Iktisaad
United Finance Company SAOG · Press Release