United Finance CEO Nasser Al Rashdi Receives International Finance Award
Nasser Al Rashdi, CEO of leading financial service provider United Finance Company, was recently awarded the “Best Emerging CEO – Retail Finance” title by the International Finance Awards 2022 in recognition of his outstanding leadership and the company’s overall performance.
Al Rashdi received the prestigious award in Dubai for his remarkable contribution to transforming United Finance Company within a relatively short period of time.
Leadership Driving Transformation
Under his leadership, United Finance Company has witnessed significant progress through strategic initiatives focused on operational excellence, employee development, and customer-centric innovation.
His commitment to up-skilling employees through training and development programs has contributed to measurable improvements in company performance. The launch of the company’s new brand identity centered around the “Achieve More” philosophy further reinforced United Finance’s commitment to its customers, employees, shareholders, and the wider community.
The achievement reflects the dedication and hard work of the entire United Finance team in driving the company’s continued success.
“I'm incredibly humbled by this award. Being recognized amongst my peers is one of the greatest accomplishments of my career. I dedicate this award to each and every one of my amazing team as they are the reason for our success. I also would like to thank my board for their continuous support and trust in us and of course International Finance Magazine for this prestigious award.”
Nasser Al Rashdi - CEO, United Finance Company
Mr. Nasser Al Rashdi with the International Finance Award.

22 January 2023News
Nasser Al Rashdi awarded “Best Emerging CEO – Retail Finance” by International Finance Awards 2022.
United Finance Company SAOG · Press Release