Skip to main content
United Finance Company launches its new brand and strategy for the future
19 October 2022Announcement

United Finance Company launches its new brand and strategy for the future

United Finance Company SAOG · Press Release
United Finance Launches New Brand Identity and Transformation Strategy On 12 October 2022, United Finance held a special event at the Crowne Plaza Hotel, Qurum, to celebrate the company’s transformation progress and officially launch its new brand identity and future strategy. The event welcomed around 180 guests who attended presentations by CEO Mr. Nasser Al Rashdi and viewed the company’s official brand launch video. A Comprehensive Transformation Journey United Finance began its transformation initiative in 2021, implementing a deep-rooted change programme that covered every aspect of the company’s operations, support infrastructure, management structure, employee training, and customer engagement approach. A key focus of the transformation was improving communication and strengthening connections with customers through clearer messaging and more accessible financial solutions. Introducing the “Achieve More” Brand Vision The new United Finance symbol combines two meaningful elements — a crucible shape representing care and a flame symbolising the ambition of customers — proudly incorporating the national colours of Oman, red and green. The launch also introduced the company’s new slogan, “Achieve More,” which reflects United Finance’s commitment to helping customers accomplish their ambitions while inspiring employees and stakeholders to deliver greater value and service excellence. “Whatever your ambition, we’ll help you achieve.” United Finance Company Brand Promise A Vision for Continuous Growth and Innovation The company emphasized that transformation is not a one-time initiative, but an ongoing process of evolution. Guided by its dynamic new brand strategy, United Finance will continue to innovate, introduce new products and services, and strengthen its position in the financial services sector. The transformation philosophy forms the foundation for United Finance’s future growth, reinforcing its commitment to delivering friendly, helpful, and personalized financial services across Oman. United Finance Company celebrated its transformation journey and launched its new “Achieve More” brand strategy at Crowne Plaza Hotel, Qurum.